For their Australia-wide education campaign targeting the retail industry, The Fair Work Ombudsman developed www.fairwork.gov.au/retail which provides a range of easy to use tools to help the retail sector understand and comply with Australia’s workplace laws.

To create awareness about the campaign and lead people to the information, we developed an email marketing strategy to reach 20,000 retail business owners.

Results include an open rate of over 40% (well above the industry standard of 26.5%), a 10% click through rate (also above the standard 5.4%); and an increased understanding of retail info and support.