Peach helped the people of NSW understand the concept of sustainability and showed them easy ways they could help the environment – at work, at home and at play.

We connected people emotionally by branding ‘our environment’ as a living, breathing thing and empowered them to make a difference over several campaign phases.

Woolcott Research found that 75 % of people recognised the new Living Thing brand that Peach created and 95 % approved of this type of advertising.