With growing community concern about Sydney’s worst drought in 100 years, our insight was that people needed to know the facts. In a transparent, no tricks approach, respected Aussie actor Jack Thompson stood on Warragamba Dam’s cracked, dry floor and explained the NSW Government’s comprehensive plan, including desalination, to secure Sydney’s ‘Water for Life ‘. As a ‘voice of the people’ Thompson added credibility and warmth to this information dense campaign which was sh