WorkCover NSW was keen to explore the potential of Facebook as an effective communications forum on workplace safety. 

WorkCover wanted to hear people's stories and experiences of workplace safety issues, while also communicating safety tips, posting videos and starting an online conversation with the general community.

Peach created a new visual identity for the Work Safe. Home Safe sub-brand, provided strategies for harnessing various social media, email marketing, search engine marketing and user experience.

With a large number of Facebook fans, WorkCover is benefiting from user engagement, user feedback and heightened awareness.