We believe that Social Marketing requires a specific understanding and approach to work. It is flawed to believe that socially motivated campaigns will be successful by simply providing the right information. It is equally flawed to believe that social campaigns can be based on standard commercial derived marketing principles.
" The evidence is increasingly clear: If we help people make small manageable changes over time, we can have an increasingly positive impact on their wellbeing".
Dr. Fiona Adshead, Deputy chief Medical Officer, UK NHS
|